Hi, I'm Aldi!

A UX Researcher with experience conducting interviews and usability testing for clients in various industries, I initially studied International Trade before starting my exciting journey in UXR.

UX with a business background

I’ve been in the game for 4 years now and I’ve worked with clients in retail, fintech, traditional banking and entertainment industries. My knowledge in marketing, logistics, accounting and law has allowed me to give the team a different view when identifying and creating insights.

Delivering delight.

A case study comparing the experience with iFood Brazil and Rappi Colombia.

PROJECT SCOPE

Team: Fernando Nava (Lead UX) and 3 UXRs
My role: UX Researcher
Timeframe: 4 weeks
Method: Usability benchmarking
Tools: loop11, Google Docs, Google Sheets

OBJECTIVES

To compare the task completion (effectiveness) of both websites.
To identify the number of tasks performed successfully, and understand which platform presents the user with processes with greater fluidity.
To identify the time used (efficiency) by users to perform each of the tasks, thus identifying which tasks in each website are performed in the shortest possible time.

PROCESS

Week 1: Define platforms to evaluate; simulated meeting with stakeholder to establish research objectives; identify research method to use and target users.

Week 2: Create screener and recruitment message to start posting on social media and contact participants; define the tasks to perform and choose the right metrics; upload the usability test flow to loop11 and conduct a pilot test.

Week 3: Schedule participants and explain them how the test is going to work; share the consent form to record their participation and the link to the test via WhatsApp.

Week 4: Export results to CSV to analyze them; create comparison charts of the metrics used; create the report.

RESULTS

Participants perceived that the iFood website was more usable according to average SUS (87) compared to Rappi (69).

In average iFood participants perceived they completed the task successfully (93.7%) and did completed it (95.8%).

Empower your workforce. grow your business.

Validating the redesign of the Edenred Mexico website

PROJECT SCOPE

Team: Luis Altamirano (Head of UX ), Andrea Lucich (Lead UX) and 3 UXRs
My role: UX Researcher
Timeframe: 3 weeks
Method: Usability testing
Tools: Zoom, FigJam, Google Docs, Pandadoc

OBJECTIVES

To understand users pain points and motivations when looking for information regarding benefits.
To identify if users need more information regarding the products offered by Edenred.

PROCESS

Week 1: Contact by email the Head of UX to schedule a meeting and get to know their goals and expectations, and collaboratively write the research brief; create screener and recruitment message to start posting on social media and contact participants; define the tasks to perform and choose the right metrics; create the usability test guide and email it to stakeholders for feedback; test the prototype to ensure that is working properly; schedule participants for the first week and have technical test to ensure they can share screen properly.

Week 2: Share the consent form to record their participation and the link to the test via WhatsApp; run the usability test; talk about the findings after each test and write them down; schedule participants for the second week and have technical test to ensure they can share screen properly.

Week 3: Run the last usability tests; identify insights and group them by profile (HR and logistics); create the report with screenshots, participants' quotes showing the issue and possible solution.

RESULTS

Most HR professionals did not know about Edenred or the benefits it provided and after looking at the website were interested to know more.
Drivers and logistics professionals found very useful the section "Topics of interest" and "National coverage" to find where to use their Ticker Car card.

Unlocking Financial Opportunities.

Delving into credit access and struggles faced by elderly Individuals

PROJECT SCOPE

Team: Eddy Alvarado (Lead UX) and 3 UXRs
My role: UX Researcher
Timeframe: 3 weeks
Methods: Retrospective interviews, Contextual interviews , Jobs-to-be-done
Tools: Zoom, FigJam, Google Docs, Pandadoc, Fathom

OBJECTIVES

To understand users pain points and motivations when looking for credit in a traditional bank.
To identify users needs to create a user persona and journey map.
To understand users' mental model when prompted with a credit offer in a ATM.
To improve the user flow of the access to credit in ATMs

PROCESS

Week 1: Contact by email the stakeholders to schedule a meeting and get to know their goals and expectations, and collaboratively write the research brief; create screener and recruitment message to start posting on social media and contact participants (also from their database); create the interview guide and email it to stakeholders for feedback; send participants' profile to client for validation; schedule participants for the first week and have technical test to ensure they have a stable internet connection.

Week 2: Share the consent form to record their participation and the link to the test via WhatsApp; conduct the interviews; take notes on FigJam; make clips that answer the research questions to easy access and sharing with Fathom; talk about the findings after each test and write them down; schedule participants for the second week and have technical test to ensure they can share screen properly.

Week 3: Conduct the last interviews; analyze the information from Figma to start grouping them by behavior, motivations and pain points; create slides with the identified user personas and relevant insights to present to stakeholders

RESULTS

Most elderly people interviewed are the support of their family and struggle to keep a healthy relation with money because of health issues or emergencies, accessing to loans and credits helps them pay their monthly expenses.
Most elderly people have their family handle their money or apps, and go to ATMs once a month.

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